Advanced Marketing Tools

Attract new customers and build loyal relationships

Running effective marketing activities is vital to the launch and continuous growth of any online business. With the right marketing tools you can attract new visitors, engage with your customers and build strong loyal relationships that will keep them coming back and telling their friends about your store.

All our Ecommerce solutions come with a range of advanced marketing tools that can help you build and manage customer relationships. View All Ecommerce Packs

Online Booking: book and pay for services in an instant

The Ecommerce booking system is designed to offer a convenient way for customers to book and pay for their services online. This is ideal for hotels, B&Bs, beauty salons and anything else requiring online reservations and appointments. Customers can book their slot, or room, and pay in an instant, making the whole process effortless. You can also take bookings over the phone and enter the information manually to avoid any double bookings.
Newsletters: keep your visitors interested

Regularly emailing your visitors is a great way to stay in touch and keep them interested in your store. Let them know about your latest news, products and promotions, and send exclusive discount offers. The advanced newsletter tool comes with ready-made templates so that you can create an attractive newsletter in minutes. You can place the ‘subscribe to newsletter’ web form on your Ecommerce site to build up your marketing base and you can even send your emails out on a schedule, making them timely and easy to manage.
Blogs: give your online store a personality

Add a blog to your online store and at the same time add personality. Use it to showcase your new product lines, share any expansion plans, boast about awards and accolades you’ve received, write ‘did you know’ articles about your products and comment on industry news to position yourself as an expert in your field. This can help to build trust and interest in your brand.
Forums: create a support community

Add a forum to your Ecommerce site and encourage users to interact with you and each other. A forum is a great community platform for users to share information and ask questions. You could even use it for a customer support tool, where you may find that some helpful users will answer questions for you, therefore helping each other.
RSS Feeds: fresh and relevant content for your site

An RSS feed will push content from one website into another. So for example, by adding an RSS feed from a news website that’s related to your products, you could have current, relevant content regularly updating on your website. This is a great way to improve your search engine rankings.
Share and Like Buttons: social content sharing

By adding social sharing buttons from the likes of Facebook, Twitter and a variety of social bookmarking sites, you are enabling your visitors to share your content for you, significantly widening your reach with little effort. Facebook ‘like’ buttons will enable your visitors to share recommendations about your products and brand.
Widgets: liven up your online store

Widgets can breathe life into your website by adding something visual, audio or with movement and usability. They add value by incorporating external content, such as a YouTube video, Google maps or a currency converter. Showing a video of someone using your product could prove a very powerful sales tool. If you sell tents for example, show a video of how easy it is to erect one.
Promotions & Discounts: create interest and improve retention

You can create a variety of promotions and discounts for your online store, which can help to encourage interest and build customer loyalty. Use discount codes on your store and email them out in your newsletters. Create $20 OFF, 20% OFF and BOGOF (Buy One Get One Free) savings. Bundle products; buy a tent and get an airbed half price. You can set the criteria and time frame for your promotions in the easy-to-use Admin Panel.
Cross-Selling: encourage customers to buy more

Cross-selling is a way of encouraging customers to add more items to their basket without much effort or any ‘hard sell’. You can use manual cross-selling to show customers related items they might like depending on the product they are viewing. Automatic cross-selling displays ‘customers who bought X also bought Y and Z’.
Google Analytics: use customer behavior to improve your business

You can Add Google’s advanced analytics tool to your Ecommerce site in minutes. Once activated you will receive a variety of data about customer behavior on your website; how long they spent on your site; where they have come from; what your most popular content is; the keywords mostly searched to reach your site; your most viewed and purchased products and much more. This information, also displayed in handy graphs and charts, can help you to understand and improve areas of your website and marketing campaigns in order to increase conversions.